Are you struggling to create a high-converting website despite your best efforts? As marketers, we’ve all been there. Finding a template online, tweaking the content and images, and publishing the site is easy. Yet, we often find ourselves wondering why our conversion rates are still so low.
The truth is, a single search keyword can generate thousands of results, leading to countless website pages. Creating a standout landing page is tough work because it’s the heart of your marketing strategy. Without a great website, running a successful marketing strategy is a real challenge. It’s not just about how the website looks; it’s about making a lasting impression.
In this blog, we’ll explore what makes high-converting websites special and what you should include in your landing page designs. We’ll also share some landing page templates to make the process easier and faster.
Landing pages in a nutshell
A landing page is a web page designed with a singular focus: to convert visitors into leads or customers. Unlike regular web pages with lots of information, landing pages keep things simple and direct. Key elements of a landing page often include
- Headline: A clear and compelling headline that grabs attention and communicates the unique value proposition.
- Call to Action (CTA): A prominent button or link that encourages visitors to take a specific action (e.g., sign up, download, buy now).
- Benefits or Value Proposition: Clearly stating what the visitor will gain or solve by taking the desired action.
- Visuals: Relevant images, videos, or graphics that support the message and engage the visitor.
- Social Proof: Testimonials, reviews, or trust badges that build credibility and trust.
- Forms: If applicable, a form to collect visitor information (like email addresses) in exchange for something valuable (like a free ebook or trial).
- Navigation: Minimal or no navigation menu to keep visitors focused on the CTA and prevent distractions.
Landing pages can build excitement for new products or services by generating anticipation and engagement, especially during the pre-launch phase.
Good landing pages help convert visitors into customers and boost marketing success. Now, let’s look at why some websites convert better than others.
Why do some websites convert better than others?
Understanding why certain websites achieve higher conversion rates is key to improving your own. High-converting websites often share specific traits and elements that spark visitors’ interest and guide them toward taking action. Using a drag-and-drop interface can simplify the process of customizing landing pages, making it easier to create high-converting designs. Here are some key factors and examples of high-converting landing page
Effective design across devices
A winning website is easy to navigate, like a well-organized store where everything’s in its place. Plus, it should look great and work flawlessly on any device, whether you’re browsing on your phone or laptop. Take Airbnb as an example.
On a desktop, Airbnb’s landing page includes many filter options right at the top menu and numerous place suggestions with prices for easy comparison. Imagine big, clear pictures that make you want to dive right into exploring that Italian villa!
On mobile, Airbnb understands that screen space is limited. Therefore, they replace the detailed filter menu with a simple search bar and show only a few highlighted listings. The filter function is still available but is collapsed into just a few taps away. This way, visitors enjoy a seamless browsing experience that’s just as easy on a laptop.
That’s the power of good design – it tailors the experience for whatever device you’re using!
Content that speaks your visitor’s language
Let’s face it: jargon and buzzwords like “streamline” and “enhance productivity” are everywhere and can feel generic. What really grabs attention is personalized content that directly addresses your audience’s pain points, needs, and desires.
The key to winning content is understanding your customers inside and out. The more you know about them, the better you can tailor your message to resonate on a personal level. The content becomes king when it ditches the generic and speaks directly to the target audience’s specific wants and needs.
For example, Notion’s landing page clearly shows how it’s an all-in-one workspace where notes, tasks, wikis, and calendars sync together in one platform. It highlights two major benefits: cutting costs and saving time for businesses by removing the hassle of browsing through multiple apps. This approach directly addresses common concerns and makes their value clear.
Trust and signals
Just as you wouldn’t feel comfortable making a significant purchase from an unfamiliar person, websites need to build trust with their visitors before any meaningful interaction can take place. High-converting websites leverage “trust signals” to foster this confidence. These may include customer reviews, detailed case studies, and security badges that assure safety.
For example, Slack frequently features endorsements from reputable companies, which convey the message, “We are credible; you can rely on us!” These trust signals help to ease visitors’ concerns, boosting conversion rates by making users feel safe and assured about their choice of service.
Design, content, and trust are typically the three key factors that influence how well websites convert. A user-friendly design helps visitors easily navigate and find what they need while engaging and relevant content keeps them interested. Trust is crucial too; when websites are transparent and credible, visitors feel more comfortable taking action. While there are many factors at play, focusing on these basics can significantly improve conversion rates.
Using landing page templates to speed up the process
Creating a good landing page doesn’t have to be overwhelming. You can utilize landing page templates can make the process much easier and still help you achieve great results, as long as you can ensure it cover all important factors. The landing page templates provide a solid base that you can easily customize to fit your needs, making it simpler to design and develop an effective page for conversions, without starting from scratch. Here’s how templates can empower you:
- Time-Saving: Pre-designed templates allow you to quickly set up and launch landing pages without starting from scratch.
- Consistency: Using templates ensures a consistent look and feel across all your landing pages, reinforcing your brand identity.
- Proven Designs: Many templates are based on successful layouts that have been tested and proven to be effective in driving conversions.
- Ease of Use: With landing page templates, you don’t need extensive design or coding skills to create professional-looking pages.
Landing page templates to get you started
Let’s explore some of the landing page templates to help you start your landing page design.
AI Software Website
This landing page template provides a simple way to launch your AI website. It includes a prominent headline, a simple prompt input display, and video demonstrations of your product’s capabilities. Leave a strong impression on the product demo and the urge to try your product. As visitors scroll down, they can see highlighted features and customer testimonials to build trust in your product.
Besides the main homepage, this collection offers customizable pages for showcasing your product lineup, pricing details, blog content, and specific features. Each page is easy to adjust to fit your brand and message.
Traveling Guide Website
This landing page template is perfect for your travel app. This template includes captivating images and location details. The modern design enhances the look and feel with a structured layout and smart usage of images, especially by incorporating images as background. You can easily modify the design to add contact details and exclusive deals on the page. Additionally, you can seamlessly update the design to match your brand theme using Visily’s Magic Theme. This feature allows you to update images or URLs, and it will automatically extract the color palette and apply it to all designs in your project.
Business Service Website
This business service website template features an elegant layout designed to effectively showcase your services. The template includes essential pages such as the main homepage, about us, business solutions, pricing Plans, FAQs, careers, help center, and contact us. You can easily modify each page, adding videos, links, webinars, eBooks, and customer testimonials to promote your brand dynamically. The O-Book theme/template is ideal for marketers looking to promote ebooks, with features tailored for lead generation specific to ebooks.
Business Consulting Website
This set of consulting website templates provides pre-designed layouts tailored to your industry’s needs. These templates offer a professional structure to highlight your expertise and connect with potential clients.
The template pages include homepage designs, service pages, user-friendly contact forms, and portfolio sections, all specifically designed for consulting firms.
Cosmetic Online Store
If you’re looking to build your own cosmetic online landing page, this template is might just for you. Our landing page template offers a clean, professional design that makes building your landing page easy. It includes all the essential elements of the purchase journey, allowing you to create a unique shopping experience for your audience. Use this template to showcase promotions and boost your brand effortlessly. Perfect for anyone looking to create a polished and user-friendly online store.
Selecting a Landing Page Template
Landing page templates are a great starting point for effective marketing campaigns. With many options available, choosing the right one is crucial. Here are 3 tips for choosing a professional and impactful landing page template:
- Align with Campaign Goals: Choose a template that matches your primary objective, whether it’s generating leads, driving sales, or capturing email sign-ups. Lead generation templates often feature clear opt-in forms, while sales templates highlight product features and benefits prominently.
- Target Audience: Ensure the template’s tone, visuals, and style resonate with your ideal customer and feel appropriate for your audience.
- Template Features: Focus on templates that offer extensive customization options and pre-designed sections suited to your needs.
Optimizing Your Landing Page with Visily
After picking your template, it’s time to make it work for you. Customization and optimization are essential. Here’s how Visily can help:
- Personalize Content and Visuals: Use Visily to easily drag and drop elements, add personalized content, and integrate high-quality images (thanks to the “Magic Image” feature). Enhance visuals with a vast library of icons and shapes.
- Optimize User Experience: Ensure a smooth user experience with Visily’s Text-to-diagram AI for creating flowcharts and sitemaps. You can also create a basic prototype to validate design ideas and iterate for better UX.
- Integrate Trust Signals: Build trust by using Visily’s pre-designed template for testimonials, reviews, and trust badges. Place these near your Call-to-Action (CTA) buttons to boost credibility and encourage action.
- Streamlined A/B Testing: Easily create and show different versions of your landing page for feedback using Visily’s large canvas. Identify the most effective design elements to optimize for maximum conversions.
By leveraging Visily’s intuitive wireframe tools and template options, you can efficiently customize, optimize, and test your landing page templates for appeal, usability, and effectiveness in converting visitors into customers or leads.
Conclusion
Landing pages are crucial in digital marketing, driving results and achieving your goals. Templates save time and provide a solid foundation based on proven design principles.
Visily, a powerful wireframe builder, streamlines the process of customization, optimization, and A/B testing. This enables you to quickly iterate and continually refine your landing pages, ensuring they are always optimized for peak performance. With Visily, creating beautiful, high-converting landing pages has never been easier.
