Competitive Positioning Map

Visily's Competitive Positioning Map Template allows you to analyze your company's position in the market by comparing it to key competitors. Create a clear and insightful competitive map that visually showcases your strengths, weaknesses, and opportunities in relation to others in the industry.

About the Competitive Positioning Map

Evaluate and improve your business strategy with Visily's Competitive Positioning Map template. This tool helps businesses strategically place their products in the marketplace by comparing key factors like pricing, performance, and value proposition across competing brands. Visualize your market position easily, helping you identify areas for improvement and leverage opportunities for growth.

How to Use Visily’s Competitive Positioning Map Template

1. Get Started: Click "Use This Template" to access the competitive analysis framework.

2. Create an Account: Sign up for a free Visily account to unlock full design features.

3. Customize the Map:

- Plot competitors on the axes based on relevant criteria, such as product value and pricing, to understand your position relative to others.

- Modify the axes to fit your business’s competitive factors (e.g., customer satisfaction, features, or market reach).

- Label competitors and visualize strengths, weaknesses, opportunities, and threats in a clear, structured way.

4. Collaborate and Analyze: Share the map with your team to initiate strategy discussions and identify areas for potential differentiation.

Benefits of Using Visily’s Competitive Positioning Map Template

- Clear Competitive Insights: The positioning map enables easy identification of where your business stands compared to your competitors in key market metrics.

- Strategic Decision-Making: Gain insight into your strengths, weaknesses, opportunities, and threats, helping you make informed decisions for business growth.

- Customizable Analysis: Adapt the template to fit the unique metrics that matter most for your business, ensuring the map reflects your competitive environment accurately.