Every year, we observe multiple website design trends emerge, such as 3D animations and gamified websites. These trends can definitely make us say “Wow” or feel “unbelievable,” and we often admire the artistry behind them. But with trends coming and going so quickly, it can be difficult to keep track of what’s hot and what’s not.
Having a good-looking website does not always guarantee website usability. A truly outstanding website wows people with its visual appeal while ensuring functionality and usability. This means that even if something looks fancy, it should still be simple to use. The finest websites today are those that manage to balance both aesthetics and functionality.
In this blog, we will explore 13 modern web designs to inspire you and provide more details on the dynamic combination of beauty and utility for a quality website.
What makes a quality website?
You might wonder, “What defines a quality website?”. There are countless guidelines available online, such as leveraging high-quality visuals, choosing harmonious colors, and picking fonts that align with the website’s theme and brand. However, we’ll summarize them into 3 core principles in website design: intuitive, adaptive, and clean. You can find the full breakdown of design principles here.
Intuitive: User-Friendly Navigation
The core of a website is easy navigation. Visitors should be able to find what they’re looking for quickly, with clear menus and a logical layout. Your content and brand message should also be placed logically to catch visitors’ attention and help them grab the core value of your service.
Along with the experience, you can also guide visitors with clear calls to action (CTA) of what you want them to do next, whether it’s buying a product, subscribing to a newsletter, or contacting you.
Learn more about different types of UI elements to use for your website design here
Adaptive: Great Experience on Any Device
Access to websites happens on a variety of devices, from smartphones to tablets. A modern website will need to adapt seamlessly to different screen sizes. So, besides optimizing for desktop viewers, you should take into consideration other device layouts. You surely don’t want visitors to encounter glitchy, collapsed content, or packed interfaces.
Clean: Fast, Attractive, and Secure
A clean website focuses on what matters: speed, security, and user satisfaction. Fast loading times keep visitors engaged – no one enjoys waiting for a website to crawl. That leaves a bad impression on them. Once loaded, the visual is what catches their attention first. Make sure that you use high-quality visuals to enhance the experience.
Behind the scenes, structured data and SEO magic help more people discover your site. Prioritizing security ensures visitors feel safe, building trust by safeguarding their information. With regular updates and captivating content, this foundation allows you to craft an engaging user journey, transforming visitors into potential leads.
13+ Innovative Website Design Templates
Now, that we discussed the principles of quality websites. Here are 13 modern website design examples, along with key aspects you might want to consider incorporating into your own web design:
Traveling Guide Website
If you’re thinking about starting a travel blog or creating a travel app, building a website is a great way to get the word out. When people are dreaming about their next destination, they love seeing stunning, high-resolution images. Incorporating beautiful photos can make the travel guide website more appealing and personalized. This template has a vibrant and dynamic design that really captures the spirit of adventure.
It includes a search bar for quick lookups, recommended trip options and engaging travel stories. With interactive maps and user reviews, this template combines beautiful design with a fun user experience, inspiring wanderlust and showcasing amazing destinations.
App Marketing Website
Designed for marketing agencies or freelancers, this template effectively showcases services and client testimonials to build trust and convert visitors into leads. It offers a modern, clean design with sections for hero banners, service showcases, and a “how we help” section, making it easy to highlight key offerings and demonstrate the value provided to clients.
AI Software Website
Tailored for tech companies, particularly in the AI industry, this template communicates innovation and expertise through a modern, tech-focused look. The template highlights your software’s unique features and includes sections for user testimonials and detailed case studies to build trust and showcase what sets your product apart.
IT Solutions Website
IT companies can make a strong first impression with this user-friendly website template. The clean and professional layout builds trust with potential clients, showcasing your expertise right from the start. Dedicated sections allow you to easily highlight your diverse IT services, from network management to software development. This clarity helps potential clients understand how your solutions can address their specific challenges.
The template also includes space for case studies to showcase successful projects and a blog section to share industry insights, positioning your company as an IT knowledge leader.
Business Services Website
This website template is useful to highlight your array of services, from consulting and strategy development to operational support and financial planning. Rather than overwhelming visitors with too much information on the landing page, you can use the Features page to dive deeper into the strengths and benefits of each service type. Let the homepage be a centerpiece, where you build trust through impressive metrics and glowing customer reviews. Customizable FAQs, Pricing Plans, and Contact Page designs allow you to tailor the template to your business needs.
Business Consulting Services
This template is ideal for creating a professional website to attract potential clients and showcase consulting expertise. Web designers can use this template to create a professional and attractive online presence for consulting services. Its clean, modern design builds trust, while dedicated sections highlight your consulting services. You can customize the descriptions to specify the value visitors will receive, making it easier to convert them into clients.
Pet Care Provider
This template is perfect for pet care services, offering a welcoming design that pet owners will love. Highlight your grooming, boarding, and veterinary services with easy-to-navigate sections. Share client testimonials and pet care tips in the blog to keep visitors engaged and informed. It’s all about making pet care feel friendly and accessible.
Restaurant Website
Bring your restaurant to life online with this appetizing template. Showcase your menu, special offers, and glowing customer reviews with mouth-watering images of your dishes. The reservation system makes booking a breeze, and online ordering options keep your customers coming back for more. It’s all about creating a delicious experience from start to finish.
Interior Design Company Website
Transform your online presence with this stylish and sophisticated template. Showcase your stunning portfolio with high-quality visuals that capture your design aesthetic. Highlight any client case studies and explain how you resolved complex issues. This helps build a strong brand personality and story, attracting new clients. Share your brand in the most captivating way using this template.
Cosmetic Online Store
Make your cosmetic products shine with this clean and elegant template. Highlight featured products, share customer reviews, and provide detailed product descriptions. The user-friendly layout ensures a seamless shopping experience, and the blog section lets you share beauty tips and tutorials. It’s all about helping your customers feel beautiful inside and out.
Jewelry Online Store
Shine online with this elegant jewelry template. Present your collections with beautiful imagery and detailed descriptions that capture the essence of your pieces. Keep your offerings fresh with sections for new arrivals and special promotions. Offer a seamless shopping experience with a secure e-commerce platform. Add a touch of luxury to your digital storefront.
Environmental NGO Website
This impactful template is designed for environmental organizations. Highlight your mission and projects with a clean, powerful design. Share volunteer opportunities and make it easy for supporters to donate. Showcase your achievements and upcoming events to inspire community involvement and action. It’s all about making a positive change together.
Personal Website
Personal branding is becoming more important for anyone. Besides promoting yourself, it’s a great way to build community and network to fast-forward your career. If you don’t know where to start, try out this template.
It comes with a modern design layout and clear sections for you to fill in your story. You can show off your portfolio, highlight glowing client testimonials, and even keep everyone updated with a blog section. It’s designed to help you create a strong online presence that reflects who you are and what you do best.
Can’t Find Your Industry?
If you didn’t find a template that fits your industry among our options, check out our full template library for more choices. The library also includes UI kits for various templates to help build web applications and websites. You can also visit our guide on How to Create a Wireframe for step-by-step instructions to create your own wireframes. No design skill is required!
Conclusion
We’ve explored some key trends and principles in modern web design, and one thing’s clear: a great website goes beyond looks. Functionality and user experience are king! The 13 templates we showcased are all fantastic examples of this balance. Each offers unique solutions for different industries, from tech and consulting to pet care and personal branding. If you haven’t found the perfect fit for your business, check out Visily’s extensive template library has many more options to explore.
